Sales reps are the face of your company. They are the ones that your customers interact with most often, and they determine the success of your company through client interactions. Thus, it’s imperative that your sales reps are productive with their time.
To ensure that this happens it’s important that your sales reps receive continuous and routine training. Read below for five sales rep training tips that will ensure peak productivity.
1. Use E-Learning
Sales rep training can be hard to do if you’re only training in person. Putting your sales reps into training in a classroom for a day is a waste of time, and productivity. This type of training also only happens occasionally, which doesn’t help your team when they need help in the here and now.
When you use e-learning, you eliminate all of these problems. E-learning lets your reps partake in training when they have the time. It also gives them a resource that is readily available at their fingertips for when they need help immediately with a problem. All of this ensures that your reps are continuously productive.
2. Give Product Knowledge
Training is always important because it tells a sales rep the best practices for closing a sale, and for building a relationship with a customer. However, that’s only part of the training needed. A sales rep can’t do their job properly if they don’t fully understand the products that they are selling.
Giving your team product knowledge so that they’re experts in your company and products means that they spend less time trying to find answers for customers, and more time building trusting relationships with customers because they have all of the answers that a customer needs to help them make a purchase. It also means that they are able to talk to more people because they spend less time hunting for answers.
3. Routine Check-Ins
To help your reps maintain peak productivity it’s always wise to have a routine check-in with them. By routinely checking-in with each member of your team, you show that you’re aware of what they’re doing and that you’re interested in how they’re doing. This is also a great time to talk about any problems or difficulties that a sales rep is having, and putting plans into place to help them overcome them.
4. Reward Achievements
Sales reps work tirelessly at their jobs, and their jobs are not easy ones. So, it’s always important to reward their achievements. This could be as simple as praising them during your routine check-in, or in grander measures by acknowledging them in front of the whole team or department.
However it’s done, it’s necessary to help boost the morale of your sales rep, and show them that you care about their successes. If your acknowledgement does happen in a public way, it also then inspires your team to do better so that they can get acknowledged for their successes as well.
5. Share Successes
Similar to rewarding achievements is sharing successes. While rewarding the achievements of your sales reps either privately or publicly is good for the morale of your rep, sharing successes is more of a team building exercise. When you share the successes of your team with them, and with your department, you’re showing everyone what they can accomplish together.This is imperative because it serves to boost morale, as well as foster a dynamic and positive work culture. It also helps to make everyone more productive because you are inspiring them to keep up the good work, and to surpass what they’ve already done.