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How Sales Enablement Software Will Help Your Team Sell Smarter

August 25, 2017 / by Daniel Hebert

How Sales Enablement Software Will Help Your Team Sell Smarter.jpgThat’s right, be an enabler for your sales team; you won’t regret it! When sales teams are well-equipped it pays off with increased revenue, employee loyalty, and boosted morale.

It’s a no brainer to give sale reps the tools they need to build and maintain customer relationships and surpass sales targets. Preparing your staff is in the job description of a sales manager, but developing and facilitating training doesn’t have to fall on entirely their shoulders.

Sales enablement software increases the flexibility, efficiency, and effectiveness of sales training. Here’s how investing your sales team pays off with increased revenue and lets your team sell smarter.

What Is Sales Enablement Software?

Are you unsure of what constitutes sales enablement software? It is a way of providing content, best practices, and tools to your sales reps so they can be more effective at selling your product. Sales enablement prevents your sales reps from floundering and being ill-equipped to drive sales to boost revenue. Enablement may cover topics like customer relations, best practices, while providing tools that will set your reps up for success.

Here are the benefits of sales enablement software and how it will optimize your sales team

Strengthen Your Team Across the Board

Does your sales team have a few all-star, overachieving reps? Sales enablement brings the rest of your team up to their level by providing the best practices of your star sales people to the whole team. This benefits your business: you will no longer have to rely solely on a few key members of your team to deliver results.

Consult with your top sales people to determine their individual formula to close deals. You can then model the best practices contained in your software so all of your reps have access to winning sales tactics.

Talk to the Right Accounts

When you partner with the marketing department in your company, your sales are bound to experience a boost. Your marketing department can provide you with data and insights that will allow you to find the best potential leads for new sales. Using sales enablement technology means you can streamline your communications and research findings between departments so the data can be used in the most effective way.

Develop Better Communications

Sales enablement software allows sales reps to streamline their customer communications. It can be challenging to provide each customer with the personalized information they require. Using software means reps can keep a database of communications and presentation materials that can be combined in different ways to suit the individual needs of each customer. Increasing the efficiency of customer interactions leaves sales reps with more time to generate and follow up with leads.

Increase Transparency

Sales should not be an isolated department within your business. After all, sales drive revenue and keep the doors open and the lights on! The right software makes sales a collaborative part of your company’s culture and involves everyone in optimizing the sales process. Any department within a company may have a direct or indirect relationship with customers and sales revenue. If the best practices and daily work of sales reps is visible, your organization can work together to drive results.

Track and Optimize Resources

Sales enablement brings sales and marketing together. If your marketing department creates content and resources for sales reps to use to throughout the selling cycle, they can monitor the success of content using sales enablement software. By seeing which resources sales reps use most often, your team can optimize content creation. It takes the whole team’s efforts to boost revenue with sales and marketing at the center of it all.

Topics: Sales Enablement & Readiness, Sales Enablement Technology

Daniel Hebert

Written by Daniel Hebert

Hey, I'm Daniel. I'm the Marketing Manager here at LevelJump. I've been helping B2B SaaS companies with creating marketing strategies that drive pipeline and revenue for 5+ years. Ask me any questions about marketing, lead generation, marketing & sales alignment, and sales enablement. If I wasn't a marketer, I'd be a chef!

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