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How Training Videos Can Help Supercharge Your Sales Team

September 12, 2017 / by Daniel Hebert

How Training Videos Can Help Supercharge Your Sales Team--.jpgThink about your ideal sales team:  is it full of motivated, engaged, and skillful individuals? Likely! How can you make your dream a reality? When you provide effective training opportunities, you won’t be surprised by the results.

Onboarding new employees can be a challenge to do well. It’s crucial to provide training opportunities that teach skills in a way that stick in the minds of your sales reps so they can easily apply them. When you start to create a training program you will also want to consider how to maximize your ROI. Strategic planning will allow you to develop loyal and competent sales people.

If you are wondering how best to engage your sales team in training, consider training videos. Using videos engages your sales reps with multiple types of content that will appeal to multiple types of learners. Read on to learn how training videos will supercharge your sales team.

Increase Understanding and Comprehension

Using video in your training program gives you a tool with universal appeal and content that can be understood by a wide audience. Your sales team could be made up of individuals who learn best through auditory, visual, or hands-on approaches. Videos give your sales reps a comprehensive learning experience.

If your staff are going to be completing training modules on their own, using video allows them the flexibility of learning at their own pace. Your sales reps can then repeat any sections that they need to spend more time on as all your training content is at their fingertips. Videos empower your team to take ownership of their training.

Consistency of Delivery

Perhaps you are bringing in an external trainer to work with your staff. There’s no guarantee of how effective they will be as a trainer, even if they come highly recommended. Training videos take away the inconsistency that can always crop up with in-person training.

You can then feel confident that all of your sales reps are receiving the same quality of training and the exact same content. Gone are off-topic trainer tangents, scheduling conflicts, or the risk of having an “off” day. Video sets the standard for high-quality, carefully curated training materials that will effectively teach your team.

Mobility and Ease of Use

Let’s face it:  your sales team is busy! It can be extremely difficult to get everyone in the same room for a training session. Videos offers flexibility to your reps so they can complete any training remotely or at their own pace. Additionally, your reps can gain access to training content for refreshers any time they need so they can always be up-to-date.

Boost Your ROI

Investing in the future of your staff through training comes with a large price tag. Companies can spend thousands of dollars on training a single employee. While training is vital to an employee’s success, it’s no wonder that training programs might be reduced if a company is trying to save money.

Video training allows you to make a single investment in training that will continue to benefit your staff. Any new hires can experience the same training modules that your sales team has already received. You will also not have to continually hire facilitators to complete training with your reps. Training videos efficiently give your staff the tools they need to succeed at your company.

Staff Prefer Video Training

Providing your employees with an engaging training video is just what they want to see. Your sales reps are done with poring over written policies and procedures or spending all day in a lacklustre training session. Give your staff a dynamic training experience with videos and watch them flourish!

Topics: Sales Enablement, Sales Training & Coaching

Daniel Hebert

Written by Daniel Hebert

Hey, I'm Daniel. I'm the Marketing Manager here at LevelJump. I've been helping B2B SaaS companies with creating marketing strategies that drive pipeline and revenue for 5+ years. Ask me any questions about marketing, lead generation, marketing & sales alignment, and sales enablement. If I wasn't a marketer, I'd be a chef!

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