Over the last 5 months, I’ve constantly been speaking with progressive sales enablement practitioners every week. I do this, because part of my job as a product marketer, is to really understand the market.
I’m shocked at the number of sales enablement professionals I’ve had conversations with who do not measure CRM-based metrics or milestones for their onboarding and training programs. Qualified opportunities. Demos completed. Time to first deal. Second deal. Third deal.
Technology has transformed the business world into an ever-changing force to be reckoned with. To remain ahead of the curve, you have to practise agility in all departments of your business. Sales is no exception. You need responsive, creative, and capable members on your sales team who can lead your business into uncharted territory.
When onboarding new sales reps, effective training is vital to maintaining a strong sales team. It’s well worth the effort to train your sales reps to feel welcome, learn the ropes, and to set them up for success.
Creating a comprehensive training program for your new hires may seem daunting but the ROI is unparalleled when the end results leave you with loyal and effective salespeople.
Many companies do not give their sales team regular sales training because it can be costly and time consuming – two things that are a precious commodity in any business. However, by not giving your sales team regular training or exposing them to learning and career development opportunities you put them (and your business) at a disadvantage when it comes to selling.