What can we learn from the success of Peloton to ensure all of our sales enablement efforts are not forgotten by our go-to-market teams and don’t get pushed to the bottom of the priority list like that of our old “gym memberships” goals?
Let me take you way, way back to a time when I was a quota-carrying sales rep. The meeting room was filled with everyone from our sales team.
Over the past few months, I’ve sat with many new sales enablement professionals to coach them on how to structure the function within the sales organization. What is common across these new sales enablers is an uncontrollable panic: Why would a tenured sales organization listen to them?
Think about your first job.
My very first sales job was during the summer between my first and second year of university. My dad had a close friend who owned his own company, and because his friend was a decent guy, he took me on as his paid intern for the summer.